Jewelry Photography

How To Take Good Photos Of Jewelry To Sell Online

ringWhether you sell jewelry at eBay, Etsy, your own eCommerce store or elsewhere online, one of the most important factors to your success is having high quality photographs of your jewelry.

Although it can definitely be done, jewelry can be tricky to photograph given its small size and shiny nature.

Care must be taken to watch for reflection and to capture the finer details.

The following are some useful tips to help you take good photos of your jewelry to sell online.

DSLR camera1. Choose Your Camera Carefully

It is not necessary to have a high end DSLR camera to take high quality photos of jewelry. For sure, the top end DSLR’s can give you the ultimate in photo quality.

But a point and shoot camera or even the camera on your cell phone can be used.

The important thing is to learn how to use the different features on your camera to produce clear, detailed and professional looking photos. Poor lighting with a great camera produces a poor photo. Great lighting with an ok camera produces great photos.

2. Use Natural Light Whenever Possible

It is never a good idea to use the flash on your camera to take photos of shiny jewelry. The bright light will be reflected by the jewelry which will result in the background having harsh shadows and the jewelry itself having white light spots all over it.

Use natural light whenever possible with the sun being used as an indirect light source. Taking pictures of your jewelry close to a window during the day can be a good solution. Diffuse the light by covering the window with a piece of white paper or a white sheet.

There are also tabletop tents and light boxes available for product photography that you can use instead of a window or other form of natural light.

clean background for jewelry photography3. Use A White Background

The reflective nature of most jewelry results in it absorbing other colors.

That means it is usually a good idea to shoot jewelry against a clear white backdrop.

You can simply use a piece of paper or white cardboard since most pieces of jewelry are fairly small. There are specialist backdrops available, but they’re not essential.

4. Use A Mannequin Bust Or Other Props

Use props so that your jewelry is presented in the best possible way.

For necklaces you can purchase a mannequin bust fairly inexpensively.

This will make your jewelry really stand out and look elegant. It will also give the viewer a better idea of how it might look on them!

5. Use A Small Aperture

Aperture is just a fancy term for the size of the opening in a lens. A small aperture changes how the photo will look. With cellphones you often have limited control, so you may have to look for specialist apps, or just accept the default settings.

If you are using a DSLR camera you can use a small aperture to get your whole product in focus.

Usually f/16 and f/8 work fairly well. These aperture settings will enable you to focus on the entire piece of jewelry without the corners being blurry.

6. Show Close-Up Details

Use your camera’s macro setting, which allows you to take crisp, up-close photos of the jewelry. Sometimes focusing on just a part of the jewelry has a bigger impact than showing the whole thing.

Select different angles that show what the jewelry looks like up front, from the side and even from behind. Remember that you can use more than one photo to emphasize different aspects of each piece. The more visually rich your page is, the more a viewer might feel like they’re touching and feeling the real thing.

image of credit card

Having high quality jewelry photography can mean the difference between making a sale and the prospective customer clicking away to look elsewhere. If you follow the tips we have outlined here you will be well on your way to selling more of your jewelry online.

Categorized: Photography